Atlanta doesn’t just celebrate holidays — it creates them. Every year on April 4th, the city comes together to honor the three digits that tie us all together: the 404 area code. What started as a grassroots nod to local pride has grown into one of the biggest cultural events in the Southeast, and 2026 is shaping up to be the most ambitious 404 Day Weekend yet.
Whether you’re a lifelong Atlantan or visiting for the first time, this guide covers every event, every detail, and everything you need to know to make the most of the long weekend. Mark your calendars for April 1 through April 4, 2026.
Who’s Behind 404 Day Weekend?
404 Day Weekend is organized by The 404 Collective, a coalition of four Black-owned Atlanta businesses: Butter.ATL, Atlanta Influences Everything, Finish First, and the Trap Music Museum. Formed in 2022, The 404 Collective holds the trademark for 404 Day and has been instrumental in transforming a community celebration into an officially recognized citywide event. Their mission is simple: honor Atlanta’s culture, uplift its people, and throw one hell of a party while doing it.
The Full 2026 Event Lineup
404 Fund Scholarship Gala — Monday Night Garage
The weekend kicks off in style with the 404 Fund Scholarship Gala, held at Monday Night Garage. This is the formal anchor of the weekend — a night dedicated to raising money for the 404 Fund, which supports initiatives addressing food insecurity, education, housing, and mental health across Atlanta’s communities.
Expect an evening of speeches, live entertainment, networking, and celebration among Atlanta’s civic and cultural leaders. This is a ticketed event, so be sure to secure your spot early. Gala tickets tend to move fast, and capacity is limited.
Learn more about the 404 Fund and its impact.
City Takeover — Citywide Partner Events
The City Takeover brings 404 Day energy to every corner of Atlanta. Restaurants, bars, shops, galleries, and venues across the city host their own partner events tied to the weekend. Think of it as Atlanta showing out in its most authentic form — local businesses putting their own spin on the celebration.
Keep an eye on the official events page for the full list of City Takeover partners as they’re announced. This is your chance to explore neighborhoods you might not usually visit and support small businesses that make Atlanta what it is.
Check the events page for the latest City Takeover announcements.
Block Party @ Underground Atlanta — Free Daytime Main Event
The Block Party at Underground Atlanta is the heart of 404 Day Weekend — the daytime main event that’s open to everyone. This event is completely free.
Underground Atlanta transforms into a massive outdoor celebration featuring live music, DJs, local food vendors, art installations, and community activations. This is where the energy peaks. Thousands of Atlantans come together in one place to celebrate the culture, the creativity, and the community that defines the city.
No ticket needed. No RSVP required. Just show up and be part of it.
Run Atlanta 5K — Underground Atlanta
Lace up your sneakers for the Run Atlanta 5K, starting and finishing at Underground Atlanta. Whether you’re a serious runner or just want to jog through the city with a few thousand of your closest friends, this is a great way to experience 404 Day Weekend on foot. Details on registration and the race route will be available on the events page.
2nd Annual 404 Day Parade — Saturday, April 4
The crown jewel of the weekend returns: the 2nd Annual 404 Day Parade. After a historic inaugural parade in 2025, the tradition continues on Saturday, April 4, 2026, from 10 AM to 12 PM.
The parade marches down Peachtree Street, starting at Ralph McGill Boulevard and ending near Underground Atlanta. It’s free to attend and happens rain or shine. Line the streets, bring the family, wave some flags, and soak in the atmosphere. There is nothing quite like watching Atlanta march for itself.
Get the full parade route, viewing tips, and how to apply to march.
Night Party — The Stave Room, Saturday April 4
After the parade winds down and the sun sets, the weekend goes out with a bang at the Night Party, held at The Stave Room on Saturday, April 4, from 9 PM to 1 AM.
This is the official after-party to close out 404 Day Weekend. This is a ticketed event, and if last year is any indication, it will sell out. Expect top-tier music, a curated atmosphere, and a room full of people riding the high of a weekend well spent.
Tips for Attending 404 Day Weekend
Take MARTA
Driving and parking during 404 Day Weekend — especially on parade day — is going to be a challenge. Your best bet is MARTA. For the parade route, three stations put you right in the action:
- Civic Center Station — near the parade start
- Peachtree Center Station — drops you in the middle of the route
- Five Points Station — right at the finish near Underground Atlanta
For the Block Party, Run Atlanta 5K, and the parade’s end point, Five Points Station is your go-to. Plan your trip on MARTA’s website or app ahead of time, and expect heavier-than-usual ridership.
Check the Weather, But Show Up Anyway
The parade is rain or shine, and the same spirit applies to the whole weekend. Early April in Atlanta can be warm and sunny or cool and drizzly — sometimes both in the same day. Check the forecast, dress in layers, bring a poncho just in case, and don’t let a few clouds keep you home.
Support Local
404 Day Weekend exists because of Atlanta’s local businesses and community leaders. Make it a point to spend your money locally throughout the weekend. Hit up the City Takeover partner spots. Buy from the vendors at the Block Party. Eat at neighborhood restaurants instead of chains. The whole point of 404 Day is celebrating what makes Atlanta Atlanta — and that means putting dollars back into the community.
Know What’s Free and What’s Ticketed
- Free: Block Party at Underground Atlanta, 404 Day Parade
- Ticketed: 404 Fund Scholarship Gala, Night Party at The Stave Room
For ticketed events, purchase early. Capacity is limited and demand is high.
Why 404 Day Matters
This isn’t just a party. The 404 area code has been part of Atlanta’s identity since 1947. It’s in the music, the fashion, the slang, the soul of the city. When Mayor Andre Dickens officially proclaimed 404 Day, it validated what Atlanta already knew: this city’s culture deserves to be celebrated on its own terms, by its own people.
The 404 Collective — four Black-owned businesses — built this from the ground up. The 404 Fund channels the energy of the celebration into real impact: scholarships, food security, housing support, and mental health resources. When you show up to 404 Day Weekend, you’re not just having a good time. You’re investing in Atlanta’s future.
Learn the full history of 404 Day and what it means to Atlanta.
Save the Dates
- April 1-4, 2026 — 404 Day Weekend
- Saturday, April 4 — Parade (10 AM-12 PM) and Night Party (9 PM-1 AM)
Atlanta built this. Atlanta owns this. We’ll see you out there.