Mark Your Calendar – April 3-6, 2025

Get ready for a weekend full of celebration, culture, and connection! Whether you’re joining us for the 404 Day Gala, walking in the 404 Day Parade, or enjoying the local events, this is Atlanta’s moment to shine.

april 3rd, 2025 at The Fox Theatre

The 404 Gala

Step into an evening of elegance and purpose! The 404 Day Gala brings together Atlanta’s leaders, creators, and changemakers to celebrate our community while supporting its growth.

Community Foundation for Greater Atlanta

The 404 Fund is dedicated to enhancing quality of life in Atlanta through scholarships and philanthropy focused on education, affordable housing, food security, and mental health, striving for a better community for all Atlantans.

volunteers wanted!

404 Day thrives because of volunteers like you! Join us to help bring the celebration to life, support the community, and make a lasting impact. Sign up today!

Join the 404 Day Parade!

Join the 1st Annual 404 Day Parade!There's no place like ATL, and no better way to celebrate its culture than during 404 Day Weekend!This vibrant celebration of Atlanta's diverse culture, creativity, and community will take over Peachtree Street with exciting floats, dynamic performances, and local businesses coming together to showcase the spirit of the City.Peachtree Street (Ralph McGill Blvd → Marietta St.)
Saturday, April 5th
10 AM - 12 PM

Influencer vs. celebrity softball game

The game ain’t just about bats and bases—it’s about bringing the city together, ATL-style. From local legends to community icons, this is where Atlanta’s spirit takes the field.

Become a 404 Day Sponsor

Support Atlanta’s premier cultural celebration while promoting your brand to thousands of engaged attendees!📧 Let’s Partner Up!
Interested in becoming a sponsor? Contact us at [email protected]

Follow us on social media to get the latest updates, behind-the-scenes content, and engage with the 404 Day community.

The 1st Annual Celebrate Atlanta at the 404 Day Parade

Join us on Saturday, April 5, 2025, for the 404 Day Parade—a celebration of everything that makes Atlanta unique! From vibrant floats and walking groups to live music and performances, the 404 Day Parade is your chance to experience the heart of our city in motion. Whether you’re a participant or a spectator, you don’t want to miss this iconic event.Step-Off Time: 10:00 AM SHARP
Assembly Begins: 8:00 AM
Location: Starts at Civic Center MARTA Station and ends at Underground Atlanta.

What is the 404 Day Parade?The 404 Day Parade is an annual celebration dedicated to showcasing Atlanta’s vibrant culture, diversity, and creativity. This family-friendly event features a stunning array of floats, walking groups, music, dance, and community spirit as participants march through the heart of the city. Created to honor Atlanta’s dynamic culture, the 404 Day Parade is a platform for local businesses, organizations, and performers to shine.

General InformationWhat is the 404 Day Parade?
The 404 Day Parade is an annual celebration of Atlanta’s culture, history, and community pride. This event showcases local tastemakers, businesses, and community organizations, bringing together residents and visitors for a day of festivities.When and where will the parade take place?
The parade will take place on Saturday, April 5, 2025, in Downtown Atlanta. The route will begin at Ralph McGill Ave & Cortland St. and end at the intersection of Pryor St and MLK near Underground Atlanta.Is there an entry fee to attend the parade?
No, the 404 Day Parade is FREE and open to the public.Will the parade still happen if it rains?
Yes, the parade is rain or shine. In the event of extreme inclement weather, the committee will communicate timely information for the safety of participants and spectators.ParticipationHow can I participate in the parade?
Individuals, businesses, and organizations can apply to participate as float entries, performers, or volunteers. Applications can be submitted through our official website 404weekend.com.Are there any restrictions on parade entries?
Yes, all entries must align with the spirit of the event and be family-friendly. Specific guidelines on float sizes, themes, and safety regulations can be found in the participation packet available on our website.Event LogisticsWhat time does the parade start and end?
The parade is scheduled to begin at 10 AM and conclude by 12 PM. Participants should arrive at their designated check-in points between 8-9 AM.Where can I park?
Limited public parking options will be available at designated lots and garages near the parade route. Rideshare services and public transportation are also recommended due to anticipated road closures. The MARTA stations around the parade route include Civic Center (top of route), Peachtree Center (middle of route), and Five Points (end of route).Will streets be closed during the event?
Yes, certain streets along the parade route will be closed to traffic. A full list of closures and alternate routes will be posted on our website and social media channels before the event.Accessibility & SafetyIs the event accessible for individuals with disabilities?
Yes, the parade route will include designated viewing areas for individuals with disabilities. If you require specific accommodations, please contact us at [email protected].What security measures are in place?
The event will have a security presence, including law enforcement and event staff, to ensure a safe and enjoyable experience for all attendees. Bags may be subject to inspection at entry points.Vendors & SponsorshipsHow can I become a vendor at the event?
We will not be hosting vendors this year.Are sponsorship opportunities available?
Yes! Businesses and organizations interested in sponsoring the parade can explore various sponsorship levels by contacting our sponsorship team at [email protected] using SUBJECT: SPONSORSHIP INFOContact Information
For additional questions, please visit 404weekend.com or email us at [email protected]. Stay updated by following us on our partner social media channels: @butter.atl @atlantainfluenceseverything @trapmusicmusuem @finishfirst_
We look forward to celebrating with you at the first annual 404 Day Parade!Click below to complete a parade application for your organization.

A detailed route map will be available soon.