April 4th is 404 Day — Atlanta’s official cultural holiday, named for the city’s iconic area code. It is the biggest day of 404 Day Weekend (April 1-4, 2026), with a parade down Peachtree Street, a massive block party, a 5K run, a concert, and thousands of Atlantans in the streets. Here is your complete guide to everything happening on April 4th and throughout the weekend — plus the best things to see, eat, and do while you are in town.
What’s in This Guide
404 Day Events on April 4, 2026
Saturday, April 4th is the main event day of 404 Day Weekend 2026. This is the day that brings thousands of people into the streets of Downtown Atlanta. Here is every event happening on April 4th:
Run Atlanta 5K
- Time: Early morning (check 404weekend.com/events for exact start time)
- Location: Underground Atlanta, 50 Upper Alabama St, Atlanta, GA 30303
- Price: Registration fee applies
- Register: Sign up on RunSignUp
Start 404 Day with a morning run through Downtown Atlanta. The Run Atlanta 5K takes participants through the heart of the city before the parade and block party kick off. Open to runners and walkers of all levels. Register for the 5K here.
2nd Annual 404 Day Parade
- Time: 10:00 AM
- Location: Peachtree Street, Downtown Atlanta (1.1-mile route ending at Underground Atlanta)
- Price: Free to watch. Registration required to march.
- Register your group: Register on Eventeny
The signature event of 404 Day. The 404 Day Parade marches 1.1 miles down Peachtree Street — Atlanta’s most iconic thoroughfare — with 60+ organizations, marching bands, dance teams, floats, community groups, corporate participants, and thousands of spectators. The inaugural parade in 2025 was a landmark moment for the city. The 2026 edition is expected to draw 5,000+ participants and spectators. Line the route early for the best views. Have questions? Check the Parade FAQ for route details, parking, and registration info.
404 Day Block Party
- Time: 11:00 AM – 5:00 PM
- Location: Underground Atlanta, 50 Upper Alabama St, Atlanta, GA 30303
- Price: Free admission. Food and merchandise available for purchase.
- RSVP: Get your free ticket
Immediately following the parade, Underground Atlanta transforms into a massive outdoor celebration. The 404 Day Block Party features live DJs, performances, food trucks, local vendors, brand activations, and family-friendly programming. This is the most accessible event of the weekend — no ticket required, all ages welcome, and 6,000+ attendees expected. Come hungry. Come early. Stay all afternoon. RSVP for free here.
404 Day Celebration Concert
- Time: 9:00 PM – 1:00 AM
- Location: The Stave Room, 199 Armour Dr NE, Atlanta, GA 30324
- Tickets: Get tickets on Posh
Close out 404 Day with a live concert celebrating the artists and sounds that put Atlanta on the map. The 404 Day Celebration Concert brings together performers, DJs, and the energy of a city that has been celebrating all day. This is the nightcap. Dress to impress. Get your concert tickets here.
Full 404 Day Weekend Schedule: April 1-4, 2026
April 4th is the biggest day, but 404 Day Weekend starts three days earlier. Here is the full schedule:
Wednesday, April 1 — Weekend Kickoff
The official opening celebration. Culture, community, and the people who make Atlanta move. 6:00 PM – 10:00 PM. Location details at 404weekend.com/events.
Thursday, April 2 — 3rd Annual 404 Fund Scholarship Gala
An evening of elegance, soul, and purpose at Monday Night Garage. This year’s honoree: Kathy Waller, the first Black woman to serve as CFO of a Fortune 100 company (The Coca-Cola Company). Scholarships and grants awarded live. 7:00 PM – 10:00 PM. Cocktail attire. Tickets: $150 individual, $1,500 table of 8. Buy gala tickets on EventNoire.
Friday, April 3 — ATL City Takeover
Partner events and activations across Atlanta. The city is alive. Check the events page for locations and details.
Saturday, April 4 — The Main Event
5K, Parade, Block Party, and Concert. Full details in the section above.
Atlanta Attractions and Things to Do While You Are in Town
If you are visiting Atlanta for 404 Day Weekend — or if you are a local looking to make a full day of it — these are the best things to see and do around the city.
The Atlanta BeltLine
A 22-mile network of multi-use trails, parks, public art, and restaurants built along a historic rail corridor. The Eastside Trail (from Piedmont Park to Krog Street Market) and the Westside Trail are the most popular stretches. Perfect for a morning walk or bike ride before the parade. Free to access, open daily.
Ponce City Market
A massive mixed-use development in a renovated Sears, Roebuck & Co. building on the BeltLine. Ground-floor food hall with dozens of local restaurants, shops, and a rooftop amusement park (Skyline Park) with views of the Midtown skyline. Located at 675 Ponce de Leon Ave NE.
Krog Street Market
An indoor food hall and market in the Inman Park neighborhood, accessible from the BeltLine. Local restaurants, a full bar, and a more intimate vibe than Ponce City Market. Located at 99 Krog St NE.
National Center for Civil and Human Rights
A world-class museum in Downtown Atlanta exploring the American civil rights movement and global human rights struggles. The lunch counter simulation exhibit is one of the most powerful museum experiences in the country. Located at 100 Ivan Allen Jr Blvd NW, adjacent to Centennial Olympic Park. Admission: approximately $20-25 for adults.
Martin Luther King Jr. National Historical Park
The birthplace, church, and final resting place of Dr. Martin Luther King Jr. in the Sweet Auburn neighborhood. A National Park Service site. Free admission. Plan at least 90 minutes. Located at 450 Auburn Ave NE.
Centennial Olympic Park
A 22-acre public park in the heart of Downtown, built for the 1996 Olympic Games. Surrounded by the Georgia Aquarium, World of Coca-Cola, National Center for Civil and Human Rights, and the College Football Hall of Fame. The Fountain of Rings is a popular photo spot and splash pad. Free to visit.
Georgia Aquarium
One of the largest aquariums in the world, home to whale sharks, manta rays, beluga whales, and thousands of other species. Located at 225 Baker St NW, next to Centennial Olympic Park. Advance tickets recommended — prices start around $40 for adults.
High Museum of Art
Atlanta’s premier art museum, located in Midtown on Peachtree Street at the Woodruff Arts Center. Permanent collections span American, European, African, and contemporary art. Located at 1280 Peachtree St NE. Admission: approximately $17-20 for adults.
Underground Atlanta
The historic entertainment and retail district in Downtown Atlanta — and the home base for the 404 Day Block Party. Currently undergoing a major redevelopment. On April 4th, this is where the action is. Located at 50 Upper Alabama St.
Where to Eat in Atlanta
Atlanta is one of the best food cities in the South. Whether you want a quick bite between events or a full sit-down dinner, these neighborhoods and spots will not let you down.
Near Downtown / Underground Atlanta (Block Party area)
- Sweet Auburn Curb Market — A historic indoor market with local food stalls. Grits, barbecue, international cuisine. 209 Edgewood Ave SE.
- Paschal’s — A legendary Atlanta restaurant with roots in the civil rights movement. Southern comfort food at its finest. 180 Northside Dr SW.
- Alma Cocina — Upscale Latin American cuisine in the Castleberry Hill neighborhood, walking distance from Underground. 100 Centennial Olympic Park Dr NW.
Midtown / Peachtree Corridor
- South City Kitchen — Elevated Southern fare. A Midtown institution. 1144 Crescent Ave NE.
- Ponce City Market Food Hall — Dozens of local vendors under one roof. Something for everyone. 675 Ponce de Leon Ave NE.
- Antico Pizza Napoletana — Some of the best pizza in the Southeast. Cash only. Be prepared to wait — it is worth it. 1093 Hemphill Ave NW.
Inman Park / Old Fourth Ward
- Krog Street Market — Indoor food hall on the BeltLine. Great for a casual, walkable meal. 99 Krog St NE.
- Fox Bros. Bar-B-Q — Texas-style barbecue in Atlanta. Brisket, ribs, and sides that justify the drive. 1238 DeKalb Ave NE.
- Bartaco — Street food-inspired tacos in a relaxed setting. On the BeltLine Eastside Trail. 969 Marietta St NW.
West End / Westside
- Busy Bee Cafe — Classic soul food. Fried chicken that has been a community staple for decades. 810 Martin Luther King Jr. Dr SW.
- Monday Night Brewing (The Garage) — The brewery where the Scholarship Gala is held. Grab a 404 Lager during the week and know that a portion goes to The 404 Fund. 933 Lee St SW.
Where to Stay in Atlanta
Atlanta has hotel options at every price point. For 404 Day Weekend, staying Downtown puts you closest to the action — the parade on Peachtree Street and the Block Party at Underground Atlanta are both in the Downtown core. Midtown and Buckhead are also excellent options with easy MARTA access.
Downtown Atlanta
The closest option to all April 4th events. Hotels in this area include the Marriott Marquis, Hilton Atlanta, Hyatt Regency Atlanta, The Westin Peachtree Plaza, and several boutique and budget options along Peachtree Street. Walking distance to the parade route, Underground Atlanta, Centennial Olympic Park, and the Georgia Aquarium.
Midtown Atlanta
A short MARTA ride or rideshare from Downtown. Midtown is Atlanta’s arts district, home to Piedmont Park, the High Museum, and some of the city’s best restaurants. Hotels include the W Atlanta – Midtown, Loews Atlanta, Four Seasons Atlanta, and AC Hotel by Marriott. The Midtown MARTA station puts you on a direct line to Downtown.
Buckhead
Atlanta’s upscale commercial district, roughly 20 minutes north of Downtown. High-end shopping at Lenox Square and Phipps Plaza, fine dining, and luxury hotels including The St. Regis Atlanta, Waldorf Astoria Atlanta Buckhead, and InterContinental Buckhead. The Buckhead MARTA station connects directly to Downtown.
Booking Tips
- April is a popular month in Atlanta. Book early to get the best rates, especially for Downtown properties.
- If you are attending the Scholarship Gala on April 2nd at Monday Night Garage (West End), a Downtown or Westside hotel may be more convenient than Buckhead.
- Look for hotels with MARTA access to avoid parking hassles on parade day.
Getting Around Atlanta
MARTA (Metropolitan Atlanta Rapid Transit Authority)
Atlanta’s public rail and bus system is the easiest way to get around during 404 Day Weekend, especially on parade day when Downtown street closures will affect traffic. Key stations:
- Five Points Station — The central hub of the MARTA system. Walking distance to Underground Atlanta and the Block Party.
- Peachtree Center Station — On the parade route. Convenient for spectators.
- Midtown Station — Access to Midtown hotels and restaurants.
- Arts Center Station — Near the High Museum and Woodruff Arts Center.
Breeze Cards (MARTA’s fare cards) can be purchased at any station. A single trip is $2.50. A day pass is available for unlimited rides.
Rideshare (Uber / Lyft)
Widely available throughout Atlanta. Expect surge pricing on Saturday afternoon during the block party. Designate a pickup point away from event crowds — side streets off Peachtree will be easier than trying to get picked up on the main route.
Driving and Parking
If you are driving, plan ahead. Peachtree Street will be closed for the parade on Saturday morning. Downtown parking decks are plentiful but fill up during major events. Consider parking at a MARTA station (free park-and-ride lots are available at several outlying stations) and taking the train in. Check the Parade FAQ for route and road closure details.
From the Airport
Hartsfield-Jackson Atlanta International Airport connects directly to Downtown via MARTA. The train ride from the Airport Station to Five Points Station takes approximately 15 minutes and costs $2.50. Rideshare from the airport to Downtown typically runs $25-40 depending on traffic and time of day.
April Weather in Atlanta
Early April in Atlanta is spring at its best. Expect the following conditions:
- Average high: 72-75 degrees Fahrenheit (22-24 Celsius)
- Average low: 50-53 degrees Fahrenheit (10-12 Celsius)
- Rainfall: April is one of Atlanta’s wetter months. There is a reasonable chance of afternoon showers. Check the forecast the week of the event and have a rain plan.
- Sunshine: Daylight lasts until approximately 8:00 PM. Plenty of light for the parade and block party.
- Humidity: Moderate. Not yet the heavy humidity of Atlanta’s summer months. Comfortable for outdoor events.
The weather is generally excellent for outdoor celebrations, which is one reason April 4th works so well as the anchor day of 404 Day Weekend.
What to Pack and Wear
404 Day Weekend spans multiple event types, so pack accordingly:
For the Parade and Block Party (Saturday, April 4)
- Comfortable walking shoes — you will be on your feet for hours, and the parade route is 1.1 miles
- Layers — mornings can be cool, afternoons warm
- Sunscreen and sunglasses
- A portable phone charger — you will want to capture everything
- A light rain jacket or compact umbrella, just in case
- Cash for food vendors (some vendors are cash-only)
For the Scholarship Gala (Thursday, April 2)
- Cocktail attire. This is an elegant evening at Monday Night Garage. Think sharp, polished, and intentional.
- Dress shoes that you can stand and socialize in for three hours
For the Concert (Saturday night, April 4)
- Going-out attire. The concert at The Stave Room is a nightlife experience. Dress like you are closing out the biggest day on Atlanta’s cultural calendar — because you are.
For Exploring Atlanta
- Walking shoes for the BeltLine (the Eastside Trail is paved but long)
- A crossbody bag or small backpack for carrying essentials
- A light jacket for evenings — April nights in Atlanta cool down once the sun sets
Plan Your 404 Day Weekend
April 4, 2026 is 404 Day — Atlanta’s official cultural holiday. Whether you are coming for the parade, the block party, the gala, the concert, or just to experience a city that knows how to celebrate itself, this is the weekend to be in Atlanta.
Here is how to get started:
- View the full schedule: 404 Day Weekend 2026 Events
- Register for the 5K: Sign up on RunSignUp
- Register for the Parade: Register your group on Eventeny
- RSVP for the Block Party: Get your free ticket
- Get Gala tickets: 3rd Annual 404 Fund Scholarship Gala on EventNoire
- Get Concert tickets: 404 Day Celebration at The Stave Room
- Learn the history: The History of 404 Day
- Parade FAQ: Route, registration, and info
- Follow on Instagram: @atl404day
- Contact: official404day@gmail.com
Whether you grew here or you flew here — this is your weekend. Pull up.
Produced by The 404 Collective: ButterATL, Atlanta Influences Everything, Trap Music Museum, and Finish First. Learn about The 404 Fund and how every ticket supports AUC scholarships and Maynard Jackson Small Business Grants.