Press & Media
404 Day Weekend has been featured by Atlanta’s most respected newsrooms, national publications, and major institutional partners. From Fox 5 and 11Alive to the Atlanta Journal-Constitution, WABE, Georgia Public Broadcasting, Axios Atlanta, and Refinery29, the celebration of Atlanta’s area code has earned coverage across local television, print and digital news, public radio, national lifestyle media, and the city’s official tourism channels. Below is a selection of press highlights spanning the history of 404 Day Weekend and The 404 Collective.
Media Highlights
Television
Fox 5 Atlanta
“Atlanta celebrates 404 Day with festivals, parade, and parties”
Broadcast coverage of the full 404 Day Weekend celebration, featuring festival highlights from Underground Atlanta and the Peachtree Street parade route.
11Alive (WXIA-TV)
“Atlanta residents share what 404 Day means to them”
Community voices from across the city on the cultural significance of 404 Day and what the area code represents to Atlanta residents.
11Alive (WXIA-TV)
“The first 404 Day Parade marches to success”
On-the-ground coverage of the inaugural 404 Day Parade on Peachtree Street, capturing the energy of marching bands, floats, and thousands of spectators.
WSB-TV (Channel 2)
“First 404 Day Parade marches to success”
Atlanta’s most-watched news station covered the parade’s community impact, highlighting the event’s role in bringing neighborhoods together.
Radio / Public Media
WABE — Atlanta’s NPR Station
“404 Day Weekend”
Atlanta’s public radio station featured 404 Day Weekend in its event listings and cultural coverage.
Georgia Public Broadcasting (GPB)
“It’s 404 Day: A celebration of culture, arts, and all things Atlanta”
GPB published an in-depth feature exploring the cultural significance of 404 Day, its roots in Atlanta identity, and the full weekend programming schedule.
Print / Digital News
Atlanta Journal-Constitution (AJC)
“404 Collective hosts 404 Day scholarship gala”
The AJC covered The 404 Collective’s scholarship gala, detailing the 404 Fund’s mission to award scholarships and small business grants through the Community Foundation for Greater Atlanta.
Atlanta Journal-Constitution (AJC)
“404 Day 2024: Black culture events to attend”
AJC’s curated guide highlighting the best 404 Day Weekend events with a focus on Atlanta’s vibrant Black culture scene.
Axios Atlanta
“How to celebrate 404 Day”
Axios Atlanta provided cultural context and a practical guide for celebrating 404 Day across the city.
The Atlanta Voice (Official Media Partner)
“404 Collective receives honors by Congress and State of Georgia”
Reporting on the historic moment when The 404 Collective received official recognition from the United States Congress and the State of Georgia.
The Atlanta Voice
“Butter.ATL and Monday Night Brewing launch the 404 Fund”
Coverage of the 404 Fund launch, a scholarship and small business grant program administered through the Community Foundation for Greater Atlanta.
The Atlanta Voice
“Run Atlanta 404 Day Weekend”
Feature coverage of the 404 Day Weekend 5K run, spotlighting the event’s community wellness programming.
Capital B News
“Official 404 Day Events Breakdown”
Capital B, the award-winning Black-led local news organization, published a comprehensive breakdown of every official 404 Day Weekend event.
National / Lifestyle
Refinery29
“What Is 404 Day In Atlanta?”
National lifestyle publication Refinery29 introduced 404 Day to a nationwide audience, featuring the Adidas partnership and explaining how Atlanta turned its area code into a cultural movement.
Upscale Magazine
Mayor Dickens wearing Nike ATL Dunks for 404 Day
Upscale Magazine captured Mayor Andre Dickens rocking the limited-edition Nike ATL Dunks in celebration of 404 Day.
Tourism / Institutional
Discover Atlanta (Atlanta Convention & Visitors Bureau)
“The Ultimate Guide to 404 Day”
Atlanta’s official tourism authority published a comprehensive visitor guide to 404 Day Weekend.
Discover Atlanta
“404 Day Weekend City Takeover”
Featured event listings and visitor’s guide for the full weekend of programming across multiple Atlanta neighborhoods.
Hartsfield-Jackson Atlanta International Airport (ATL.com)
“Forever I Love Atlanta: ATL Celebrates 404 Day”
The world’s busiest airport featured 404 Day on its official website.
Emory University
Student volunteer feature for 404 Day
Emory University highlighted student volunteers who participated in 404 Day Weekend programming.
Georgia Tech Scheller College of Business
Brandon Butler entrepreneurship profile
Georgia Tech’s Scheller College of Business profiled 404 Collective co-founder Brandon Butler’s entrepreneurship journey.
Community Foundation for Greater Atlanta
“The 404 Fund”
The Community Foundation for Greater Atlanta featured its partnership with The 404 Collective, administering the 404 Fund’s scholarship and small business grant programs.
Community / Local
Rough Draft Atlanta
“Atlanta’s 404 Day Celebration”
Adventures in Atlanta
“Underground Atlanta Celebrates 404 Day with Parade and Festival”
Secret Atlanta
“7 Ways To Celebrate 404 Day”
Atlanta Mom
“Celebrate All Things Atlanta on 404 Day”
Simply Buckhead
“More Than An Area Code”
VIPSocio
“404 Day Weekend Festival at Underground Atlanta”
Awards & Recognition
The 404 Collective and 404 Day Weekend have been formally recognized at the federal, state, and municipal levels for their contributions to Atlanta’s cultural identity and community well-being. These honors reflect the event’s standing as more than a celebration — it is an institution that has generated over $2.7 million in economic impact, awarded more than $215,000 in scholarships and small business grants, and brought together over 100,000 attendees across its history.
- United States Congressional Recognition — The 404 Collective received official recognition from the United States Congress for its cultural contributions and community impact in Atlanta.
- State of Georgia Recognition — The State of Georgia honored The 404 Collective and 404 Day Weekend for advancing the state’s cultural landscape and community engagement.
- City of Atlanta Council Proclamation (2021, Unanimous) — The Atlanta City Council unanimously passed a proclamation in 2021 recognizing 404 Day and the work of The 404 Collective, making it an official part of the city’s cultural calendar.
Media Inquiries
Members of the press are welcome to reach out for interviews, event credentials, high-resolution photography, b-roll footage, and background information on 404 Day Weekend and The 404 Collective.
Email: official404day@gmail.com
Instagram: @atl404day
High-resolution photos and b-roll available upon request.